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Creating a Call-to-Action (CTA)

Customer Support
Updated
Relevant to: Guests Speakers Event Managers & Assistants Account Owners
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Want to put an offer, announcement, or next step front and center during your presentation?

With Presentation Mode CTAs, event hosts can create and launch clickable calls-to-action directly in Presentation Mode. Whether you want attendees to book a demo, claim a discount, or register for your next event, CTAs make it easier to drive action without relying on chat messages or links shared in chat.

Let’s walk through how to create, launch, and manage CTAs during your event.

Table of Contents:

What are Presentation Mode CTAs?

Presentation Mode CTAs are clickable prompts that event hosts can launch during a presentation to highlight something important for attendees to act on.

CTAs can be shown in two formats:

Floating banner

Center pop-up

CTAs can only be created and launched in Presentation Mode. If you want to share an announcement or highlight something important in Conversation Mode, use Announcements or Broadcast mode instead.

How to Create a CTA

CTAs can be created and saved as drafts prior to an event starting, so they are ready to launch during the event.

1. Enter your event and switch to Presentation Mode

2. Click “More” in your toolbar

3. Click “Call-to-Action”

4. Click “Create CTA”

5. Choose your CTA type:

  • Banner - this is a floating one line banner with a button at the bottom of the screen
  • Popup - this is a popup with an image and expanded text shown in the center of the screen

6. Add the content for your CTA. Depending on the CTA type, this may include:

  • Headline (Popup only)
  • Text
  • Button Label
  • Button Link
  • Image (Popup only)

7. Select the colors for your CTA background and button.

As you create your CTA, you can preview how it will look at the top of the dialog under Preview

8. Select when you want your CTA to dismiss or if you prefer dismissing it manually

9. Click “Save as draft” if you want to save the CTA as a draft or “Launch CTA” if you want to launch the created CTA immediately 

You can save as many draft CTAs as you like

How to Launch a CTA during a Presentation

1. In Presentation Mode, click “More” and then “Call-to-Action” to open the CTA panel

2. Find the draft CTA you want to launch (if it’s already created, if not, click “Create CTA” and create one first)

3. Click the Launch icon

4. The CTA will immediately appear on everyone’s screen.

Only 1 CTA can be live at a time

When you’re ready to remove a live CTA, it can happen in one of two ways:

  • Automatically: if you selected auto-dismiss when creating the CTA, it will disappear after the set time
  • Manually: an event host can dismiss it by clicking the “X” on the CTA itself or by opening the CTA panel and clicking the Launch icon again

Frequently Asked Questions

  • Can I use CTAs outside of Presentation Mode?

No. CTAs can only be created and launched in Presentation Mode. If you need to share an announcement or information while in Conversation Mode, you can use our announcement or broadcast mode feature instead.

  • Can I prepare CTAs before my event starts?

Yes, event hosts can create and save CTA drafts before the event begins. This way you can prepare multiple CTAs in advance and just launch them at the right moment during your presentation.

  • How many CTA drafts can I save?

You can save as many CTA drafts as you want.

  • How many CTAs can be live at once?

Only one CTA can be live at a time.

  • Do CTAs disappear automatically?

They can. Hosts can choose a dismiss time when creating the CTA, or opt to dismiss it manually during the presentation.

  • Can I delete a draft CTA?

Yes. Draft CTAs can be deleted from the Call-to-Action panel by clicking the trash icon.

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